2025 — Present
Adobe Firefly Enterprise
Director of Product Design
- Lead product design for enterprise AI offerings including Firefly Creative Production and Adobe Brand Intelligence, spanning problem framing, product strategy, interaction architecture, and launch.
- Built a craft-and-ownership culture in which designers contribute production code, partner on component architecture, and close the gap between product intent and shipped quality; the model became an internal example at Adobe AI Day.
- Created a 140+ element brand taxonomy to make a novel ML problem legible, align design and research priorities, and shape the roadmap for scalable brand-aware generation.